About Us

CTO and Founder - Brian Peacock

Fig Labs, Inc. is a startup based in Austin, Texas. We cater to the STEM education industry.  Our first product is FastFig, a cloud-based tool for homework completion in math-based classes.

Brian Peacock is the Founder and CTO of Fig Labs, Inc. Brian studied Civil and Environmental Engineering at Lafayette College and began building FastFig after he became frustrated with the existing mathematics tools available. 

Jay Hotaling is the CEO of Fig Labs, Inc. and is no stranger to entrepreneurship and business having started Touch-Not Inc.  Jay graduated from Syracuse University’s Martin Whitman School of Management with degrees in Entrepreneurship & Emerging Enterprises and Supply Chain Management.


CEO - Jay Hotaling

CMO - Greg Heller-LaBelle

Greg Heller-LaBelle has a background in marketing, branding and business development. He has some humanities degrees from the University of Pittsburgh and an MBA from Lehigh University.

Lead Developer - Alex Potts

Alex Potts is the lead developer of FastFig. He has a background in Computer Science and has worked in the IT industry for the last three years.